GEO FENCING

Drive Store Traffic with Geo-Fencing to Mobile Phones


How To Implement Geo Fencing

There are different ways you can use geofencing. For example, Alliance Data, partnering with Locaid, implemented an opt-in geofencing program created around a mall in Ohio and triggered a text message when certain customers entered that location. Those customers ended up spending an average of 24 percent more.

DDR Corporation, a retail real estate company that owns U.S. shopping centers, is using geo fencing to text deals from its retail stores. This gives an advantage to small-business owners, who don't have the marketing budget to compete against the bigger retailers. For example, a restaurant can send a text with today’s specials to an opt-in customers when they enter a defined geographic area. Geo fences can also allow a small business to target a specific audience at an event, such as a concert, theme park or Super Bowl.

The Drawbacks

There are dangers in geo fencing as well. Tracking location data (constantly pinging the cell phone’s GPS) can affect the device’s battery life, which can anger potential customers.

This technology can also work against small-business owners.  it’s called “geoconquesting,” where a competitor sends messages when customers enter other locations to get them to buy instead from their business.

For example, when customers enter a specific shopping location, Amazon or Best Buy can send a text to remind users to compare prices or that it offers same-day delivery. According to local mobile ad platform xAd, 32 percent of all geofencing targets competitors in this way.

The retailer sets up a Geofence around stores or desired locations that triggers an alert when a customer is within the perimeter. In urban areas Geo Fences can be a small as a few blocks ; in rural areas they can be as large as a few miles.

Alerts go out to the customer telling them more about the nearby store. Alerts could include mobile coupons or a link with directions to the nearest store and or reviews

Mid-Range Geo fencing (ex. City Blocks or Stadium & Surrounding). Location based messaging system uses cell tower triangulation and SMS so that any mobile device that has been opted-in can receive the message. That way it does not matter whether the consumer has a smartphone or an App downloaded.

Having the ability to engage customers based on their real time location changes marketing.

PLOTProjects.com

Geo fencing provider PLOTprojects has a Free Demo and answers these questions:

Can I create an account for free? YES

Do I need different subscriptions for different apps?
Yes, if you have more than one app, then you need a different subscription for each one.

Is the Plot Plugin available for Android & iOS devices?
Yes, the Plot Plugin is available for Android & iOS devices.

What is the accuracy of a Geo fence?
The accuracy is about 10m.

How many Geo Fences can I create?
You have the possibility to create as many Geofences as you want.

Who can receive my Geofencing Notification?
All users who have downloaded your app and accepted push notifications can receive geo fencing notifications when they approach the geo fence you have created.

Can I personalize the notifications?
Yes, you can adjust your notifications according to your users’ demographics, preferences etc.

Do you have an API?
Yes, we do have an API. For more information you can click here.

Can I send multiple notifications in one Geo fence?
Yes, you can send multiple notifications per Geo fence but with different timespans. You can manage that through our dashboard.

Can I see how many people received/ opened my notifications?
Yes, Plot Projects gives you access to analytics so you can see how many people received or opened your notifications, in which times etc.

Can Plot Projects manage my campaigns?
Yes, Plot Projects can manage all your campaigns.

What is the range of an iBeacon?
An iBeacon (also called beacon) usually emits in a 0 to 30 meters (0 to 100 feet) radius.

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