Keeping it simple

a Special Report 

Find a Hidden Fortune in Your
 Website 'Stats'


 Find a Hidden Fortune in Your
             Website 'Stats'

(c) Jim Edwards - All Rights reserved

Most people never bother to look at the statistics program that comes with virtually every website because few realize the gold mine of information it contains.

Your website statistics hold the key for understanding your traffic, improving sales and increasing the overall effectiveness of your online selling. Whether you realize it or not, your website has 'critical numbers' that enable you to measure the overall success of your Internet presence.

Any serious website operator should understand the four most important numbers
                    1. Hits;
                    2. Unique Targeted Visitors;
                    3. Leads;
                    4. Sales.

1. Hits - Hits are typically page views, whether by the same or different visitors, and indicate overall activity on the site.

A lot of hits shows activity (usually a good thing), but doesn't necessarily mean you've had a high number of visitors. Search engine 'spiders' and surfers hitting their back buttons also up the hit count.

Research has shown that, depending on the size of your site, the ratio of hits to visitors will range anywhere from 2 to 1 all the way up to 12 to 1.

2. Unique, Targeted Visitors
- people surfing to your site who have not been there before within a certain period of time. Depending on the statistics program you use, a unique visitor may be someone who hasn't been to your site in a day
or a week, while in other programs a visitor remains unique until you reset the stats.

You must understand how your stats program classifies unique visitors so you don't mistakenly believe your site is getting 30 unique visitors a day only to find out it is the same 30 people coming back day after day!

A 'targeted' visitor means that the visitor has an interest in what you are selling or promoting, this is usually demonstrated by keyword searches at a search engine or by clicking targeted advertisements.

It does you no good to attract general traffic to your site -you want unique, targeted visitors actively seeking your product or service.

3. Leads - a valid email address usually makes the best 'lead' since people can and do give fake names and addresses online. If someone won't give you a valid email address, chances are they won't give you their credit card to make a
purchase either.

Email leads enable you to measure interest and to follow up with prospects. Once you know the number of unique visitors to your site you can calculate the percentage of leads you develop and concentrate on ways to improve your conversion by testing different offers and headlines.

4. Sales - the number of sales as compared to unique visitors represents your most critical statistic because it tells you whether or not you've made a profit.

For every hundred visitors to your site, how many sales do you make and how much money do you net?  Most failed dot-com's never bothered to answer this simple question.

Selling on the web is a 'numbers game' - learn how to make the numbers work for you!

Jim Edwards is the co-author of an amazing ebook that will teach you how to work less, get paid more... and have tons more fun! Appropriately titled
"The Lazy Man's Guide to Online Business". Take a 5 minute look - just CLICK HERE (c) Jim Edwards - All Rights reserved                   

              Come back soon for another Coffee Talk  

Insert your name and email address to  assure receiving more of these special reports
 (It's Safe,
see our Privacy Policy)


Enter your eMail address and Name and we'll keep you posted with timely
First Name

 We value your privacy. Your name  and email address will never be sold to 3rd parties

             Until then, we leave you with this valuable tip

Get the absolute maximum benefits from your website business with these five FREE, straight-to-the-point reports by Dr. Ken Evoy of SiteSell renown. The valuable information here is worth literally hundreds of dollars! Check this incredible source. Download and keep these SiteSell reports. Free! No Risk! No kidding!
                 Click here for the>>
free downloads

Close Window              

You'll find many more FREE publications here. We also list some of the
more popular published eBooks and reports that are available for a small fee.


"There is So Much to Learn and So Little Time"