Find a Hidden
Fortune in Your
Website 'Stats'
(c) Jim Edwards - All Rights reserved
================================
Most people never bother to look at the statistics program that
comes with virtually every website because few realize the gold
mine of information it contains.
Your website statistics hold the key for understanding your
traffic, improving sales and increasing the overall effectiveness of
your online selling. Whether you realize it or not, your website has
'critical numbers' that enable you to measure the overall success of
your Internet presence.
Any serious website operator should understand the four most
important numbers:
1. Hits;
2. Unique Targeted Visitors;
3. Leads;
4. Sales.
_____________________________
1. Hits
- Hits are typically page views, whether by the same or
different visitors, and indicate overall activity on the site.
A lot of hits shows activity (usually a good thing), but doesn't
necessarily mean you've had a high number of visitors. Search engine
'spiders' and surfers hitting their back buttons also up the hit
count.
Research has shown that, depending on the size of your site, the
ratio of hits to visitors will range anywhere from 2 to 1 all the
way up to 12 to 1.
______________________________
2. Unique, Targeted Visitors - people surfing to your site who
have not been there before within a certain period of time.
Depending on the statistics program you use, a unique visitor may be
someone who hasn't been to your site in a day
or a week, while in other programs a visitor remains unique until
you reset the stats.
You must understand how your stats program classifies unique
visitors so you don't mistakenly believe your site is getting 30
unique visitors a day only to find out it is the same 30 people
coming back day after day!
A 'targeted' visitor means that the visitor has an interest
in what you are selling or promoting, this is usually demonstrated
by keyword searches at a search engine or by clicking targeted
advertisements.
It does you no good to attract general traffic to your site -you
want unique, targeted visitors actively seeking your product or
service.
______________________________
3. Leads - a valid email address usually makes the best 'lead'
since people can and do give fake names and addresses online. If
someone won't give you a valid email address, chances are they won't
give you their credit card to make a
purchase either.
Email leads enable you to measure interest and to follow up with
prospects. Once you know the number of unique visitors to your site
you can calculate the percentage of leads you develop and
concentrate on ways to improve your conversion by testing different
offers and headlines.
______________________________
4. Sales - the number of sales as compared to unique visitors
represents your most critical statistic because it tells you whether
or not you've made a profit.
For every hundred visitors to your site, how many sales do you make
and how much money do you net? Most failed dot-com's never
bothered to answer this simple question.
Selling on the web is a 'numbers game' - learn how to make the
numbers work for you!
______________________________
Jim Edwards is the co-author of an amazing ebook that will teach
you how to work less, get paid more... and have tons more fun! Appropriately
titled "The Lazy
Man's Guide to Online Business".
Take a 5 minute look -
just
CLICK HERE
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
Come back soon for another Coffee Talk
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