a Special Report
"Search Engine Placement -
The Tools of the Trade"
(This is one of a series of reports that we found extremely helpful
in Getting Started with Search Engine submission for this
The Tools of the Trade
By Sumantra Roy
you start optimizing your site for the search engines, you would
need to arm yourself with some tools to help you. What follows is a
brief review of 4 software programs that we find invaluable when we
are optimizing our clients' sites.
Wordtracker: The first
and most important step in any search engine positioning campaign is
identifying the keywords for which you should optimize your
site. WordTracker's keyword research service is the only one
on the Internet that will provide a comprehensive and powerful
database of the most popular keywords in your industry.
It has features that all other keyword research tools lack - for instance,
it will help you identify related keywords that you would
otherwise never have thought of, it differentiates between singular
and plural keywords and tells you which version is more popular, it
helps you identify popular mis-spelled keywords (which generally
have very little competition) in your industry etc.
It has a free trial version which will help you identify a
few keywords. However, we recommend that you subscribe to its paid
service as otherwise, you will not be able to discover quite a few
keywords that can turn out to be extremely valuable to you.
popularity has quickly become one of the most important factors
that influence your rankings in the search engines. What is
important is not only the number of sites linking to you, but the
quality and relevancy of the sites that are linking to you.
If you are trying to improve the link popularity of your site,
until now, there has been no easy way of checking the quality and
relevancy of sites that are linking to you or the quality and
relevancy of sites that you are thinking of asking for links from.
You could have done it manually, but it would take a tremendous
amount of time.
However, a new software product called Optilink automates this
process to a large extent. In addition to doing an excellent job in
helping you determine the quality of sites that already link to you
or might link to you, it also does the following:
analyzes the link structures of your top ranking
competitors and tells you why they rank well, so that you
can emulate the same tactics that your top ranking competitors
allows you to do "what if" analysis - it tells you what
sort of rankings you can expect if you adopt a particular
monitor the sites that you have exchanged links with to
ensure that they are still linking to you and are linking to
you the way you want them to.
are thinking of improving the link popularity of your site,
or are already doing so, we highly recommend that you obtain this
product before you proceed.
to can find more information on
Zeus: An excellent way
of improving the link popularity of your site is to exchange
links with other sites that are related to yours. However, the
main problem with this method is the sheer amount of time that is
involved in identifying sites that you want to exchange links with.
You may often find that the number of links that you manage to get
is not worth the time that you spent in trying to get those links.
Zeus will allow you to locate and exchange links with sites
that are related to yours and manage those links on an ongoing basis
in a fraction of the time it would take for you to do it manually.
the program does take a while to get used to, the results that you
can obtain with it are simply phenomenal. We highly recommend that
you download the free trial version and try it out.
we recommend that you use both Optilink and Zeus as
they are complementary to each other - while Zeus helps you
quickly locate hundreds of potential link partners, Optilink
tells you which of these sites are worth getting links from and
which of these sites you should avoid.
Agent Web Ranking: Once
you have optimized your site for the search engines, you will need
to continuously check your site's rankings. We have found
Agent Web Ranking to be the most reliable tool for telling us
how our clients' sites rank in the search engines. Apart from the
major U.S. based search engines, it also supports plenty of European
One problem with most such position reporting software is the
fact that the search engines constantly change the way they display
their search results. This means that most position reporting
software get outdated very quickly and it often takes an
unacceptably long time for the company producing the software to
prepare an update.
However, Agent Web Ranking is the only program which has a
guaranteed 72 hour turnaround time - i.e. if any search engine
changes the way it is displaying results, it will have an update for
that engine within 72 hours or less.
Article by Sumantra Roy. Sumantra is one of the most respected
search engine positioning specialists on the Internet. To have
Sumantra's company place your site at the top of the search engines,
you can also sign-up for the
FREE Search Engine
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