There are basically three models for
starting a web-based business. Only
two of which apply to the beginner who wants to start an Internet
Business from scratch, the third being the big multi-nationals who
throw huge amounts of money at a web site to supplement their global
strategy because "they have to be on the Web!"
So what are the two basic models that apply
Well, the first is to make money by selling
something across the Internet (direct revenue). The second is to
build a big Internet resource website which is popular and make
money through advertising and sponsorship of your website
Which strategy you decide upon is up to
Both have been used successfully. I am
writing this document for the Internet to create traffic to boost
indirect revenue but I also sell the information as a home study
course, so I am striking a balance between the two situations.
In the direct method of selling something
on the Internet you need to take credit card orders securely online.
This can easily be accomplished without a merchant account by using
a third party.
You simply let the third party take the
order and let them keep a small percentage of the sale.
For details, see… http://nomerchantacct.com/
(copy and paste
Selling products across the Internet can
be very profitable, especially
informational products that can be transmitted easily and cheaply
across the Internet upon receipt of an order.
The problem lies in generating traffic for
your website which will convert into sales. The indirect method of
creating revenue by generating traffic requires you to give away
something valuable for free.
Usually, the freebie takes the form of
information or a free service, which are what most people are using
the Internet for. By giving away information, such as these
articles, or a service such as the
you generate traffic, and traffic on the Internet equals money.
With enough visitors you will be able to
sell advertising space on your site and ads in your
If you are also selling a product you will
have a larger number of potential customers visiting your site.
So, the perfect mix, in my opinion, is not
to take the first or second routes, but balance both. Try to create
traffic to both boost your direct sales (the product you offer) and
your indirect sales (ad revenue, newsletter ads etc).
~~~~~~~~~~~~~~~~~~~~~~~~~ This article was written by Neil Shearing
in 2003. The basic approach is still relevant today. You can subscribe to his
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