Getting More Exposure From Ebay
To really benefit from the sheer power that eBay has to offer, you need to make sure you have a regular presence on the site. You can start small and build up slowly, but you should always aim to have some listings live on the site at all times.
We’ve already discussed the fact that you are basically advertising your business through listing items on eBay – selling something to break even or even make a loss, just so you can get more people to visit your website or sign up for your email list or newsletter.
It’s a well known fact that in the world of advertising, a person has to see an advert several times before they will act on it. This doesn’t always apply, of course, but in general we all need to be reminded that something is out there before we will buy it. In short, we need to get into the subconscious of our customers and remind them of what we sell.
So in short we need to apply this same logic to eBay. Just because you have a one cent eBook up for sale, doesn’t mean someone will buy it the first time it’s listed. They may well do, but if it doesn’t sell the first time around don’t give up hope. There have been countless cases of someone listing an item on eBay two or three times and not getting a single bite, and then the next time it’s listed, there is a bidding war which drives up the price tenfold.
Now let’s look at an example of how big an audience you could potentially reach on eBay – and let’s not forget that with your About Me page, your links to it from each and every auction, and the other techniques we have already covered, you don’t necessarily need to have a winning buyer to increase the traffic to your website. Everyone who visits one of your auctions and clicks through to your About Me page could then visit your website or sign up for your free newsletter.
So let’s suppose that for every item you list, you get ten visitors to that auction. That’s a very conservative number. So it follows that when you list ten auctions, you can expect to get a hundred visitors in total. List a hundred items and you’ll get a thousand visitors, several of whom will no doubt end up on your website. This is why it’s a good idea to make sure you have plenty of ten day auctions running, as you know you will get the maximum amount of exposure for your money.
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