How To Sell When Theres Lots Of Competition?
It’s very easy to become disillusioned when you are doing your research on eBay and you come across other sellers whose feedback is in the thousands, and who not only have an eBay store, but it’s stuffed full of listings for eBooks and countless other items which run well into three figures.
These people are clearly well established, but there is no reason why you can’t join them. eBay is such a huge site with millions of users worldwide, it would in fact be very difficult to saturate this market. The keys to succeeding at what you want to do lie in four areas:
• learn from those who are already successful at what you want to do
• establish your own excellent reputation
• keep your customers happy and wanting to come back for more
• offer your own unique blend of products
This list is not exhaustive, but it does illustrate the main points that will make you successful at generating the traffic and customers you are looking for. It doesn’t matter if you are starting from zero feedback, or you have already started to make some sales. We can all learn from what others are doing – and in time you might even find that what you learn from other sellers leads to you enjoying even more success than they are. It’s all about finding your own feet, and establishing a regular and familiar presence that people will become acquainted with.
Part of the process of driving traffic from eBay onto your own website is to attract that traffic in the first place. You should have a clearly defined idea from the word go as to what niche audience you want to attract.
Once you have that angle, you can then set to work on building up your own little corner of eBay that people will recognise as being yours and yours alone. How exactly do you manage that? Well, it’s very much a case of taking a look at what those other already successful sellers are doing, and adding a portion of your own ideas into the mix.
By doing plenty of research (which is the cornerstone of every successful eBay venture, whether you use the auction site as your main business or as a way to find new customers to drive traffic to your website), you will be able to get a clearer picture of the reasons why those successful sellers you envy so much at the moment became so successful in the first place.
In short, the old saying ‘if you can’t beat ‘em, join ‘em’ does hold true on eBay. Take a look at the items which these sellers seem to do very well with, and make a note of them. Ideally you should build up a picture of several successful sellers – sellers you would want to emulate and look up to for guidance (without actually getting in touch with them; you can get all the information you need from the way they design and promote their listings, and the items they sell).
Over time you will get an idea of what has made this handful of sellers as successful as they are. You will find quite naturally that your own ideas and outlook will add a further spin on this, and you will be able to create your own formula for selling success.
And as we have seen, every listing and every experiment you try on eBay will lead to more people following the links you set up to your About Me page… and from there, they can go to any number of other places to find out more about you and your business.
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