Testing What Works Part 3
Keep an eye on your auction titles, as these contain the search terms that people will be looking for.
Every now and again, check the completed listings for each item you have been promoting. This will enable you to see how your sales are faring when compared with the competition. If they are selling plenty of items and you’re not, then the completed listings should tell you why. Are they using different keywords? Do they have a different selling price? Is it higher or lower than your one? Is their description longer? Shorter? Do they have more feedback?
If you use all this information and process it carefully, you should be able to see where your own listings can be improved – which in turn will help you snag more sales, more customers… and more traffic to your pages and to your website.
We have seen the benefits that a good strategy will have on your goal to drive more traffic to your website using eBay. Regular organised efforts are the best way to ensure your continued success, and this applies equally to your testing methods.
You should constantly be checking your efforts and monitoring your results; it’s much easier to keep on top of your eBay marketing strategies when you only need to make small adjustments each day. If you leave things to run naturally and only check your progress once a month, you’ll find a mountain of tasks that need completing in order to improve your results, and you are likely to become overwhelmed by them.
Testing isn’t just about checking your short term results. It’s also about gathering data over a longer period of time, in order to see whether there are any trends that you can come to expect from your sales and marketing efforts.
For example, eBay is typically a lot quieter in January and February, as everyone recovers from the hectic sales period in the run up to Christmas. But this may not necessarily apply if you are selling personal improvement and dieting eBooks. Everyone wants to lose weight for the New Year, so you might find your own sales will increase.
The more experience you gain in promoting your business through cheap and virtually free items on eBay, the more you will know exactly how – and when - to reach the biggest audiences. Analysing data month by month will help you to promote and develop your business still further, and for better long term results.
You will also recognise how to divide up your budget so that you have more cash available to list more items during periods that you know will typically bring in plenty more sales. You will then cut back on your listings during the quieter months and devote more time to writing new eBook material to list later on.
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