What About Physical Products?
With the focus on eBooks and video products, there has been not much mention of tangible products that you’d actually have to mail out to your customer other than the eBooks on CD.
But don’t dismiss these products, as they can also be a vital weapon in your arsenal of marketing strategies at rock bottom prices. You can actually print your eBooks out into a totally physical manual and skip the CD, these will look great on your auction page with an image of your book.
If you go into any ‘bricks and mortar’ shop, you’ll find a range of goods at various prices, and some of these lines will no doubt be what’s termed as ‘pick up’ lines – perhaps impulse buys, or add-on items that complement the main theme of the business.
These are the kinds of item you need to be looking for if you don’t have access to them already – low price but good quality items that will capture the attention of your targeted niche audience. Keep that word ‘quality’ in mind too; don’t forget that every item you sell – regardless of the price – is a reflection of your business as a whole, so it should always be of the best possible quality that you can find. If even one item out of a range of a hundred items or more is of low or even poor quality, it is natural for the customer to assume that the rest of your range will be of a similar standard.
We’ve seen already that there’s a big opportunity to promote your website and/or opt in newsletter when you email a customer with the download link to the eBook they have just purchased.
But you have just as good an opportunity to tell them about your business when your product has to be mailed out to the customer.
You should of course enclose some kind of invoice to itemise what has been bought, and to thank your customer for their valued custom.
But next comes the promotion part. People often keep invoices and payment advice slips… so if your website or products are mentioned on the back of that slip, there’s the chance that your ad will hang around for longer than it takes to discard the packaging the item came wrapped in.
This is particularly true if you sell products to other businesses, as the receipts and invoices will need to be kept for tax purposes.
Your promotion and website link could end up being kept for years – and found every single time tax time rolls around. If even one per cent of these occasions results in an extra sale, a new customer to your website or a sign up to your newsletter, that could mean a good amount of extra revenue for you. And all because you took the time to promote your website on the back of every invoice you sent out.
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