Ebooks are fairly
easy to produce and can be spread around like a virus at little or no cost. You
can write your own or purchase Private Label or Resale rights - then brand them
with affiliate links. Let Harvey Segal tell you -
"How To Produce The PERFECT Viral Ebook"
by Harvey Segal
Viral marketing is probably the number
one method for generating
traffic and
sales - IF it is set up properly.
Take the case of a viral ebook - which means
a book that can be
passed from one person to
another bringing benefits (profits) for
each
party in turn.
How is this achieved ?
The basic concept is that the book contains links to affiliate
products. |
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When a reader of the book makes a purchase from a link
then the affiliate receives the commission.
The creator of such a book will allow some of the links to be 'rebranded'
which means a person (who we will refer to as the rebrander) can
replace them with his own affiliate codes thus collecting
commission. This is the obvious incentive for him to pass the book
around and begin the viral progression.
If we want to maximize the benefits for everyone and create the
perfect viral ebook we need to have THREE key factors in place.
1) Wide Distribution
There are many permutations in the ways that you can offer an
ebook. It can be free or paid, and for either option you
can charge for
rebranding or offer it free; plus you can have part customization
or full customization. On top of that, for a paid book you can
offer resale rights and even the right to grant resale
rights.
Let's keep it simple.
What we want is the widest possible distribution so that we
get the most commission from the affiliate links.
So we will have a FREE book and FREE rebranding rights.
2) Quality Affiliate Links
It goes without saying that your book should contain good content
on
a topic of interest.
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But will readers
click on those affiliate links? |
The answer is 'NO' if you copy the poor example
of many authors, for instance:
- have you ever
opened an ebook and been faced with a barrage of affiliate
links ?
|
| - or seen
affiliate products which have nothing to do with the theme of
the book ? For example in a book about hypnotism you get a
link to a web hosting company. |
So what is the best way ?
The secret is to have highly relevant links and weave them
naturally into the content in a low key style without appearing to
push for a sale. So when you discuss a particular topic and want
to show where more detail can be found, or how a particular problem
can be solved, that's where you can mention the affiliate product as
a source of further information.
If you want to see really good examples of how to do this read the free
book at the end of this article.
See - that last sentence was an ACTUAL working example of how to
weave in a link.
3) Maximum
Return For Both Parties
You need to get the rebranding balance right. If you give
away an ebook and allow all the affiliate links to be rebranded
that is a great deal for the rebrander - but what do you get out of
it ? No affiliate commission, just subscribers maybe for your
mailing list if you have a sign-up form in the book.
Conversely if you hand out only a few affiliate links for
rebranding then that provides little incentive for the rebrander
to distribute the book.
Ideally what you want is the maximum motivation for your
rebrander which would be
* to allow
free rebranding
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| * to allow
ALL the links to be rebranded but in a way
that you can still benefit. |
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| Can that be
possible ? |
| Fortunately
it is, using any of 3 different methods: |
| |
| * if the
links in the book are for your own products |
| |
* If the
links are for products for which you have
resale rights |
| |
* If the
links are for 2-tier affiliate programs so that you
collect the 2nd tier commission when a rebrander, who has
signed up under you, makes a sale
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and so, if you use these
techniques you can begin a viral marketing campaign which will
continue to generate traffic and sales with little
on-going effort
on your part.
EXCEPT for two issues we need to resolve
1) What happens if everyone
rebrands the book and only make purchases from their own copy ?
Well, I have found that in practice only a minority (say 10%) will
take the time to rebrand a book which means that the majority (90%)
will be reading your book and purchasing from YOUR links.
So there's no problem here.
2) Suppose you plan to
produce a viral book. It's about a popular topic - so it's bound
to have a wide circulation - but you can't find any of the three
types of suitable links to put in the book, i.e. links to a
product of your own, to products with resale rights or for 2-tier
affiliate programs.
Is there a solution ?
There is and you can find out the answer in my book
"101 SuperTips" - it's actually tip 100.
As you might expect this book is free, with valuable information
linking to highly relevant products and it's rebrandable.
By all the rules above it's a candidate, I hope you agree, for 'the
perfect viral ebook' and a profitable source of revenue for you.
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Harvey is the author of several viral ebooks
including 101 SuperTips,
a collection of unique
Internet Marketing tips, which you can
collect at
www.supertips.com
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