Creating Your Web Presence
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Branding
You need a recognizable web presence to get people
to visit and revisit your web sites and sales pages.
The greater your web presence, the sooner your name,
website, blog, etc, will brand you as knowledgeable or even
expert in your niche or field.
Every online publisher needs visitors to their site and
would like to see a steady increase of traffic each month?
But the challenge is
how to even get traffic started coming to your site?
Blogs automatically get traffic coming as soon as you make
your first post. With a good ping list, each time you make a
post to your blog dozens of sites are notified and traffic
starts coming in. Therefore the first step in getting
traffic to your blog is to post regularly. Posting once or
twice a day is fantastic.
Syndication |
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 Writing articles
and syndicating
them to article directories is a powerful technique to grow
your traffic. Try to write at least one article a week (or
have a unique article written for you), post it to your
site, wait a week for the search engines to index it, and
then submit it to article directories.
For a
nominal fee, services like SubmitYourArticle.com will submit it to hundreds
of article directories, saving you a lot of time and effort.
Social Bookmarking
Social bookmarking is another very powerful tool. It takes
less than a minute to submit your article to OnlyWire.com.
Once submitted they take it and submit it to about fifteen
other social bookmarking sites.
Imagine if you bookmarked one article a day and submitted
each to fifteen social bookmarking sites for one year. That
would add up to over 15,000 backlinks for your one site!
Incredible! But there's even more you can do.
Pay Per Click and More
Pay per click, email marketing, viral marketing, and
commenting in forums are all great ways to get more traffic. Answers.Yahoo.com is a site where people post
questions and wait for an answer. Respond and include your
signature file with a link to your site.
 For instance, if you have a site about
cats and someone asks
about what to feed their kittens, you can post an answer and
include your URL in the signature. As people read the
question and your answer, some will click on your URL to see
what else you might say about taking care of cats.
Tracking and Statistics
Track the visitors to your site by using tools such as Google Analytics, and the tracking tools
found in your site's cpanel under Stats. Google Analytics is
a plugin for Wordpress. It takes a minute to set up and
provides vital information to help you focus on what your
visitors want.
By looking at your stats a few minutes a week you can see
what articles are most popular, what topics are most
popular, how long people are staying at the site, and what
links they click on to leave the site. You can use this
information to make changes to your site, increase the
number of posts you make on popular topics, and anything
else that will encourage people to stay longer and to come
back.
 It is not hard to get traffic to a blog. Set aside some time
each day to write an article or to post to your blog, submit
it to the social bookmarking sites, and submit your articles
to article directories. Follow these basic tips and traffic
to your site should increase significantly each month.
The more traffic you get, the more
powerful your web presence* (your personal brand) becomes -
and increased brand recognition brings more traffic - often
referred to as a Viral Spiral.
*
Do you have a Presence on the Web Now. Put your Name or
Business Title
"Between" quotes and do a Google Search. You will
probably be Surprised!
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